
Lionel Messi Overtakes 'Overpriced' Cristiano Ronaldo
A recent study has shown that Lionel Messi has overtaken Cristiano Ronaldo as the the highest – profile player in the world in terms of media value, a ranking that could go a long way to secure him the coveted Ballon d’Or at the end of the year, an award handed out by a panel of journalists.
According to the Faculty of Economics, Sports and Intangibles (ESI) at the university of Navarra, their research found that Messi was the most popular and most talked about player in the media throughout last season, and his goal in the final of the Champions League for Barcelona was the catalyst that pushed him past ‘CR7′.
Ronaldo, who became the most expensive player in the history of the game when his move to Real Madrid was officially completed, was also deemed the costliest player in the study, although the researchers only valued him at €82 million, a full €12 million less than what Los Blancos will be req
uired to pay to Manchester United. Messi, meanwhile, who turned 22 recently, was valued at €80 million, with Liverpool Fernando Torres coming in third at €67 million.
In the team rankings, however, United and Barcelona are tied at top spot in the study, but Sir Alex Ferguson remains the most influential manager, ahead of Pep Guardiola.